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Three New Flavors Are on Beverage Market

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Core Tip: Captain Morgan Rum, owned by beverage alcohol producer Diageo, will expand its product range with the introduction of three new flavors. The new flav

Captain Morgan Rum, owned by beverage alcohol producer Diageo, will expand its product range with the introduction of three new flavors.

Captain Morgan Rum Launches Three New Flavors

The new flavors include Captain Morgan Pineapple Rum, Captain Morgan Coconut Rum, and Captain Morgan Grapefruit Rum.

Captain Morgan claims that the new flavors made with fine cane molasses are distilled for five times.

Bottled at 70 proof and with 35% ABV, all the three new flavors will be an addition to Captain Morgan's existing range including Captain Morgan Rum Original Spiced Rum, Captain Morgan Rum Black Spiced Rum and Captain Morgan Rum White Rum.

Diageo North America Rums Marketing vice president Dan Kleinman said: "After last year's successful launch of CAPTAIN MORGAN White Rum, we wanted to expand our offerings in the category. These flavors allow adult fans to diversify their cocktails, providing them with a taste of the Caribbean no matter where they may be responsibly enjoying our products."

Priced at a suggested retail price of $15.99 for a 750 mL bottle, the flavors are available for sale across the nation.

Image: Captain Morgan Rum's new flavors. Photo: courtesy of PRNewswire / Captain Morgan.

 
 
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